Download Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency - Gordon R. Foxall file in PDF Online

Read online Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency - Gordon R. Foxall file in PDF

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle?

Title : Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency
Author : Gordon R. Foxall
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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